Make sure you feature your company brand name on your download page. This will also give you an additional signal boost
You should always tap your own, whether your app is popular enough to tap into the link equity of Android or Apple, or not.
In your app profile page, point to your website's homepage and category pages. Many bigger brands bury these links, which is a huge mistake.
Remember, you should consider your page important enough deserve a link from these prominent pages. If you don't think it is, then why should Google.
If you have multiple apps, you might want to create a landing page that promotes all of them. On this page, you can include reviews, features, and screenshots.
It's important to remember to link this promo page to your most important pages. This strategy can help to maximize your app's link equity.
Use Smart Link Text
According to Online Advantages many companies are making the same mistake when it comes to SEO for their apps. They link to their apps without mentioning the brand in the link.
Worse than that, they may link to their app using the Available in App Store or on Android image graphic.
If you really want to gain Google's attention, then send a strong signal that your Android app or App Store page is all about your brand. You can do this by using your brand name in the link. For example, "Get the Nordstrom App for Android" or "Download the HSN iPad app."
Make it Visible
When an audience accesses your site through their mobile device, you have a captive audience. You should make it simple to download your app.
When browsers from Android, iPad, or iPhone hit your mobile or desktop site, they should be able to easily locate a link to download the appropriate app for their device. This link should be at the top of the page. But you shouldn't stop there.
Make sure the new Google Smartphone Googlebot can also see your app link as it crawls your page. You should use branded anchor text, not images to ensure your link is seen.
QR codes offer your desktop visitors an easy way to access your app. These codes are a growing signal for the new mobile search rankings.
You should have a dedicated QR code for each of your apps. Before you create the QR code shorten the link since native Android and Apple site URLs can exceed 50 characters. Ideally, you want a low-density QR code which is around 25x25 pixels. You should look for a QR platform that allows you to measure major bot crawl requests, so you know that your code is being crawled by Google.
Recruit the Press
If you publish a press release to promote your app, you should include a link using branded anchor text that points to the app download page in Android or Apple.
Some news outlets post press releases as is, keeping the links intact. These links can help to create an instant backlink network, with anchor text directing readers to your new app.
Ideally, you want your press release links to let you change the destination at a later time using a 301 redirect without having to update the press release itself. You need to do this in case your app if moved to a new URL in the Android or Apple app store.
Tell Your Friends
Brand Pages like Google Plus, Wikipedia, LinkedIn, and Facebook allow you to add multiple URLs to your page profile.
Your social media profiles are a great opportunity to promote your app and improve your search engine ranking. Give your app this added boost by aiming the link equity of your social media profile to your app page.
While some social sites don't allow you to use anchor text in your link, you can still use a branded redirect link. This link will help you track crawls and clicks between a third-party social site, like Facebook, and your app page to see how well your strategy is working.
It's not difficult to get your Android or iOS app to rank in Google. You just need to decide what you want and then align your digital assets to send the right signals to Google. Google will love you if you do this and so will your mobile consumers.