A widespread belief says that if you publish your content at the peak hours as instructed by numerous websites, your work is sure to reach the anticipated number of targeted people. Sometimes, people think that this is because there is a specific time when everyone is online. That is true, yes, but there is more to the picture.
Not every social media site has the sae peak hour and even if it does, it is different for each day and occasion. While some sites might have individuals scrolling on them for the entire day, some websites are only opened when one has an apt amount of time on their hand. Thus, it is very important to understand the usage of particular social media sites and the kind of users you would be targeting over it. Before we get to the facts and myths, it is important to mention that to use social media for marketing purposes; you will need a stable internet service with consistent speeds. So, if you are looking for high-speed internet service, check out Spectrum Internet as it offers incredible internet speeds with unlimited data. With that said, let us discuss the truths and myths of online marketing:
Researched Facts or Myths
Every industry has a different peak hour to post. This means that if you are an educational institute and posting something, your timing would be different from that of a business-oriented website. As per various researches, you should post your content or ads at similar timings to make the target audience aware of your post’s arrival beforehand. This way those interested can look up your page for updates and boost your page activity. The algorithms of that particular website would notice this and might just think of your website as the new hotshot. However, it can also go down the drain if the algorithms take this negative as to why your posts generate traffic at the same time every day. Each algorithm focuses on different things so we can never be sure what would they be picking up from your website. One thing you can be sure of, however, is the result. The way they perceive your page – they would rank you as per that evaluation.
The Misconception about the Importance of Peak Hours
Many believe that there is no such thing as peak time. According to them, it is not a good enough point to actually hold onto any sort of content be it pictorial or textual until a lot of people are online. Peak time is a thing and many do have success because of it but the opposing point is just as valid. What is it?
When many people are online, every content creator originally throws a tornado of content at the social site. While some might see your post, others might also miss it. However, if you post in a non-peak hour … your post might get less traffic from other companies to deal with and thus would have lesser chances of drowning.
It is, however, on you whether you want to opt for a peak hour or not. In my personal experience, both work if your content is good enough and worth the attention. Anyhow, here is a list of social media sites and their peak hours for you as per our calculations!
Trying something is exciting and always acts as a mode of learning, especially when it comes to experimenting with content when you believe in your creation. The point is … if you want to try peak hour-based online marketing then sure go for it but the best-case scenario would be to follow both peak hour and simple random online marketing at the same time to compare results. You can compare them by doing so for two different products and see which one gathers more attention. I think that if we post at a random time rather than the same time every day – our content would reach out to not just our regular customers who would open the website for updates if needed but also the potential customers. People do not always wake and sleep at the same time; while some are early risers some are also night owls. Therefore, instead of following the herds and masses – post at the time that best suits your customers not you, your colleagues, or even the company.